Kindle Edition º Interviewing Users PDF Þ

Kindle Edition º Interviewing Users PDF Þ

Interviewing Users ❴Read❵ ➬ Interviewing Users Author Steve Portigal – Capitalsoftworks.co.uk Interviewing is a foundational user research tool that people assume they already possess Everyone can ask uestions right Unfortunately that's not the case Interviewing Users provides invaluable inter Interviewing is a foundational user research tool that people assume they already possess Everyone can ask uestions right Unfortunately that's not the case Interviewing Users provides invaluable interviewing techniues and tools that enable you to conduct informative interviews with anyone You'll move from simply gathering data to uncovering powerful insights about peopleInterviewing Users will explain how to succeed with interviewing including Embracing how other people see the world Building rapport to create engaging and exciting interactions Listening in order to build rapportWith this book Steve Portigal uses stories and examples from his years of experience to show how interviewing can be incorporated into the design process helping you learn the best and right information to inform and inspire your design.


10 thoughts on “Interviewing Users

  1. Danielle Danielle says:

    Overview My first entry into the Rosenfeld Media books was a hit Interviewing Users How to Uncover Compelling Insights by Steve Portigal digs into the world of market research and ethnography If you're entering the world of user testing I suggest first reading Rocket Surgery Made Easy by Steve Krug That book does a great job of providing a foundation and overview Interviewing Users should be your second book of entry into user testing It digs a little deeper into topics such as a the stages of an interview b how to ask uestions and c problem InterviewersAs I mentioned earlier Interviewing Users works from a market researchethnographic approach So it's not going to provide step by step instructions on doing usability testing but it will help you think about the overall structure of your testingStages of the InterviewMuch like the stages of grief for Portigal there are also stages of interviews They include1 Crossing the threshold2 Restating objectives3 Kick off uestions4 Accept the awkwardness5 The tipping point6 Reflection and projection7 The soft close Described in detail1 This is the moment when the interviewee enters the actual office room etc in which they will be interviewed This is also when you as the interviewer set up your camera get the seats situated etc2 Who knows under what conditions the interviewee was drafted? Take this moment at a high level to explain what will happen how long etc Do they have uestions?3 Start with the broad and work to the specific Your first uestion should be one which eases the user into the line of uestions For example What is your job?4 The interviewee although you've reminded them this is not a test of them will feel uncomfortable perhaps even resistant Go with it and accept that this part of the process Put them ease Be patient Ask uestions5 One can't predict when this will happen but a transition will occur with the interviewee and you the interviewer A rapport will begin to develop6 You'll be capturing the interviewing details and then the interviewer begins to think outside of the immediate on a high level7 The uestions have been asked and it's time for the interviewer to go home Keep the camera or recording device rolling This is the moment when crucial information may be revealed Portigal calls this the doorknob phenomenonSilence as Encouragement to TalkPortigal discusses at length the importance of uiet He delves into interviews he's conducted in Japan uietsilence acts as a way to suggest encouragement to talk respect and thought about a uestion asked and even to suggest the difficulty of a uestion asked While Americans he contrast as having less intense social code around uiet he does advocate for give pauses after an interviewer has provided an answer While part of you as new interviewer is screaming to say something take a moment There may be insights the interviewee has to share with youI won't go into all of the specifics but Portigal also has a nice list of about 18 uestions which will help you dig deeper into the participant's understanding and answers The uestion categories for these include gathering context and collecting details probe what's been unsaid and contrasts to uncover frameworksProblem Interviewees The uiet OneHow do you get someone to open it who's giving you simple 1 2 word responses? The author advocates trying to determine the source of their discomfort Are you discussing some sort of social taboo? Tapping into an element of their insecurity about their work life etc? Be flexible in these situations and adjust your uestions Perhaps change the topic or share something about yourself If none of these approaches works be direct and ask what is their source of discomfort Consider changing the time and location of the interview Who are you and where did you come from interviewee?Ideally you've screened your interviewee but things happen and people slip through the cracks So you've got the wrong kind of interviewee? Reevaluate how you screened maybe a particular word in the criteria had multiple meanings Also don't consider the interview a total wash Take the time to gain what you can from this person The TalkerFirst and foremost evaluate if you're getting the answers you want Do by all means give them space to talk but if their headed in another direction redirect their line of answers When all else fails interrupt and remind them of the time constraints of the interview and that you want to make sure to cover all of the topics on your lists to help the project client etcFinal ThoughtsThere are certainly gems to be found in Interviewing Users and as it's a mere 170 pages a no brainer to add to your reading list


  2. Michael Michael says:

    Finally got back to this Great stuff


  3. Tom Tom says:

    Amazing book about user research It's practical it's full of examples it contains short stories from the field it also contains opinions from other researches and it's short


  4. Moayad Taibah Moayad Taibah says:

    This is a must read for any researcher going out there and exploring other people's behaviors and attitudes in their day to day interactions with any given productserviceInterviewing Users is a reference book that guides the researcher in the journey of conducting interviews from understanding their purpose and expected outcomes to preparing everything conducting the sessions and finally analyzing the outcomesThe book is well structured comprehensive detailed enough to act as a guide and is full of examples and specific do's and dont's It helped me see the overall picture of interview studies and go into details to perceive the different challenges I might if i haven't already face and how to overcome or at least monitor themThe anecdotes mentioned by the author and the case studies highlighting the main points of each chapter helped cement the primary concepts in my mind and helped me connect the dots to what needed to be done as well as provide helpful tips and tricks for the whole endeavorI would recommend this book to any researcher whether heshe is just getting started or have already been through the mill a few times This is a good book to keep in handy if you're considering conducting interviews to understand your users


  5. Caitlin Caitlin says:

    Wish I had a chance to do of this kind of thing


  6. Dave Dave says:

    Fundamental principles and techniues in ualitative research interviewing interwoven with anecdotes from the author and other established researchers Portigal lays out a general framework for interviewing and discusses planning conducting documenting evaluating and reporting the interview While usability studies ethnographic observations and other members of the ualitative family aren't necessarily interviews the book illuminates a sensible and effective research mindset for any formal ualitative research undertaking Recommended even for experienced practitioners


  7. Amanda Amanda says:

    This is an excellent book for training individuals new to interviewing I'm currently using this book in a ualitative methods course I'm co teaching for graduate students in design However as someone was originally trained how to interview in the ualitative methods courses that I completed during my public health graduate coursework I highly recommend this text across academic domains as it covers all the basics in a clear and well articulated manner


  8. Corina Corina says:

    Wonderful book chock full of practical strategies and helpful tips that only can come from someone with a ton of experience during this type of research Steve Portigal's personality shines through wonderfully making the book a pleasure to read


  9. Sai Sai says:

    Super uick read about practical tips for conducting product user interviews Some non intuitive take aways for me were create a brain dump of presently held implicit context and beliefs about your topic using this exercise as a ritual to empty out your mind before starting conversations with someone so that you've flushed out your world views people speak in paragraphs and sometime its ok to respond by silence when someone has finished saying a blurb to give them the permission to say their next paragraph an interview is preferring going super deep on a small sample size of users rather collecting a generic survey over a large sample size; this understanding makes the the impact of the activity transparent to elaborate on that point interviews should go from uestion answer uestion answer loops to uestion story Hitting this point in every interview should be the goal of any successful interview and that is you really make an impact from the exercise don't rush to help the participant if they're using a product incorrectly this is not a tech support callApart from the non intuitive pointers above there were also many obvious yet in depth guidelines on how to perform the prep work for a successful interview


  10. Cristiano Dalbem Cristiano Dalbem says:

    Despite the title this book cover much than just interviewing users I could say it's a perfect primer on user research as a whole because it does cover the fundamentals the why's the contexts and the afters the final chapter on instilling research culture in companies was a great surprise of a book that did so well on everything else also covering the mote corporative and political side of DesignI loved how it's practical very well written and laid out with some nuggets of theory in some parts and real life examples on othersFrom all Research techniues even with a personal bias to uantitative I was always a fan of user interviews in any project situation because of the richness of the insights and the high potential for generating empathy in the team Now after studying Portigal I'm even certain of how powerful this tool can be and feeling empowered to make it happenoh and Steve seems to be the smartest and sweetest guy


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Your email address will not be published. Required fields are marked *

10 thoughts on “Interviewing Users

  1. Danielle Danielle says:

    Overview My first entry into the Rosenfeld Media books was a hit Interviewing Users How to Uncover Compelling Insights by Steve Portigal digs into the world of market research and ethnography If you're entering the world of user testing I suggest first reading Rocket Surgery Made Easy by Steve Krug That book does a great job of providing a foundation and overview Interviewing Users should be your second book of entry into user testing It digs a little deeper into topics such as a the stages of an interview b how to ask uestions and c problem InterviewersAs I mentioned earlier Interviewing Users works from a market researchethnographic approach So it's not going to provide step by step instructions on doing usability testing but it will help you think about the overall structure of your testingStages of the InterviewMuch like the stages of grief for Portigal there are also stages of interviews They include1 Crossing the threshold2 Restating objectives3 Kick off uestions4 Accept the awkwardness5 The tipping point6 Reflection and projection7 The soft close Described in detail1 This is the moment when the interviewee enters the actual office room etc in which they will be interviewed This is also when you as the interviewer set up your camera get the seats situated etc2 Who knows under what conditions the interviewee was drafted? Take this moment at a high level to explain what will happen how long etc Do they have uestions?3 Start with the broad and work to the specific Your first uestion should be one which eases the user into the line of uestions For example What is your job?4 The interviewee although you've reminded them this is not a test of them will feel uncomfortable perhaps even resistant Go with it and accept that this part of the process Put them ease Be patient Ask uestions5 One can't predict when this will happen but a transition will occur with the interviewee and you the interviewer A rapport will begin to develop6 You'll be capturing the interviewing details and then the interviewer begins to think outside of the immediate on a high level7 The uestions have been asked and it's time for the interviewer to go home Keep the camera or recording device rolling This is the moment when crucial information may be revealed Portigal calls this the doorknob phenomenonSilence as Encouragement to TalkPortigal discusses at length the importance of uiet He delves into interviews he's conducted in Japan uietsilence acts as a way to suggest encouragement to talk respect and thought about a uestion asked and even to suggest the difficulty of a uestion asked While Americans he contrast as having less intense social code around uiet he does advocate for give pauses after an interviewer has provided an answer While part of you as new interviewer is screaming to say something take a moment There may be insights the interviewee has to share with youI won't go into all of the specifics but Portigal also has a nice list of about 18 uestions which will help you dig deeper into the participant's understanding and answers The uestion categories for these include gathering context and collecting details probe what's been unsaid and contrasts to uncover frameworksProblem Interviewees The uiet OneHow do you get someone to open it who's giving you simple 1 2 word responses? The author advocates trying to determine the source of their discomfort Are you discussing some sort of social taboo? Tapping into an element of their insecurity about their work life etc? Be flexible in these situations and adjust your uestions Perhaps change the topic or share something about yourself If none of these approaches works be direct and ask what is their source of discomfort Consider changing the time and location of the interview Who are you and where did you come from interviewee?Ideally you've screened your interviewee but things happen and people slip through the cracks So you've got the wrong kind of interviewee? Reevaluate how you screened maybe a particular word in the criteria had multiple meanings Also don't consider the interview a total wash Take the time to gain what you can from this person The TalkerFirst and foremost evaluate if you're getting the answers you want Do by all means give them space to talk but if their headed in another direction redirect their line of answers When all else fails interrupt and remind them of the time constraints of the interview and that you want to make sure to cover all of the topics on your lists to help the project client etcFinal ThoughtsThere are certainly gems to be found in Interviewing Users and as it's a mere 170 pages a no brainer to add to your reading list

  2. Michael Michael says:

    Finally got back to this Great stuff

  3. Tom Tom says:

    Amazing book about user research It's practical it's full of examples it contains short stories from the field it also contains opinions from other researches and it's short

  4. Moayad Taibah Moayad Taibah says:

    This is a must read for any researcher going out there and exploring other people's behaviors and attitudes in their day to day interactions with any given productserviceInterviewing Users is a reference book that guides the researcher in the journey of conducting interviews from understanding their purpose and expected outcomes to preparing everything conducting the sessions and finally analyzing the outcomesThe book is well structured comprehensive detailed enough to act as a guide and is full of examples and specific do's and dont's It helped me see the overall picture of interview studies and go into details to perceive the different challenges I might if i haven't already face and how to overcome or at least monitor themThe anecdotes mentioned by the author and the case studies highlighting the main points of each chapter helped cement the primary concepts in my mind and helped me connect the dots to what needed to be done as well as provide helpful tips and tricks for the whole endeavorI would recommend this book to any researcher whether heshe is just getting started or have already been through the mill a few times This is a good book to keep in handy if you're considering conducting interviews to understand your users

  5. Caitlin Caitlin says:

    Wish I had a chance to do of this kind of thing

  6. Dave Dave says:

    Fundamental principles and techniues in ualitative research interviewing interwoven with anecdotes from the author and other established researchers Portigal lays out a general framework for interviewing and discusses planning conducting documenting evaluating and reporting the interview While usability studies ethnographic observations and other members of the ualitative family aren't necessarily interviews the book illuminates a sensible and effective research mindset for any formal ualitative research undertaking Recommended even for experienced practitioners

  7. Amanda Amanda says:

    This is an excellent book for training individuals new to interviewing I'm currently using this book in a ualitative methods course I'm co teaching for graduate students in design However as someone was originally trained how to interview in the ualitative methods courses that I completed during my public health graduate coursework I highly recommend this text across academic domains as it covers all the basics in a clear and well articulated manner

  8. Corina Corina says:

    Wonderful book chock full of practical strategies and helpful tips that only can come from someone with a ton of experience during this type of research Steve Portigal's personality shines through wonderfully making the book a pleasure to read

  9. Sai Sai says:

    Super uick read about practical tips for conducting product user interviews Some non intuitive take aways for me were create a brain dump of presently held implicit context and beliefs about your topic using this exercise as a ritual to empty out your mind before starting conversations with someone so that you've flushed out your world views people speak in paragraphs and sometime its ok to respond by silence when someone has finished saying a blurb to give them the permission to say their next paragraph an interview is preferring going super deep on a small sample size of users rather collecting a generic survey over a large sample size; this understanding makes the the impact of the activity transparent to elaborate on that point interviews should go from uestion answer uestion answer loops to uestion story Hitting this point in every interview should be the goal of any successful interview and that is you really make an impact from the exercise don't rush to help the participant if they're using a product incorrectly this is not a tech support callApart from the non intuitive pointers above there were also many obvious yet in depth guidelines on how to perform the prep work for a successful interview

  10. Cristiano Dalbem Cristiano Dalbem says:

    Despite the title this book cover much than just interviewing users I could say it's a perfect primer on user research as a whole because it does cover the fundamentals the why's the contexts and the afters the final chapter on instilling research culture in companies was a great surprise of a book that did so well on everything else also covering the mote corporative and political side of DesignI loved how it's practical very well written and laid out with some nuggets of theory in some parts and real life examples on othersFrom all Research techniues even with a personal bias to uantitative I was always a fan of user interviews in any project situation because of the richness of the insights and the high potential for generating empathy in the team Now after studying Portigal I'm even certain of how powerful this tool can be and feeling empowered to make it happenoh and Steve seems to be the smartest and sweetest guy

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