Stop Thinking Like a Freelancer: The Evolution of a $1M

Stop Thinking Like a Freelancer: The Evolution of a $1M

Stop Thinking Like a Freelancer: The Evolution of a $1M Web Designer [PDF / Epub] ☁ Stop Thinking Like a Freelancer: The Evolution of a $1M Web Designer ✎ Liam Veitch – Capitalsoftworks.co.uk Make Freelancing More StableFreelancing is difficult It s tough to plan for growth in client volume and revenue when current income is too unstable to even consider anything beyond the here and now Th Make Freelancing More StableFreelancing is difficult It s Like a MOBI ñ tough to plan for growth in client volume and revenue when current income is too unstable to even consider anything beyond the here and now This book dives deep on making freelancing stable, beating treading water cycles, repelling bad apple clients, multiplying online exposure and follows the journey of Liam, with honest, clear advice and guidance from laptop and rented desk to m web agency Achieve the freedom you re looking forA perennial business builder who finally got something to Stop Thinking PDF/EPUB ² work , Liam Veitch has many strings to his bow along with many failures to learn from Web designer and now founder at UK based web agency Tone tone as well as freelancer community Freelancelift freelancelift this book comprises everything he wished he knew first time around In his own words, he did freelancing right this time and this book comes from a realisation that in the three years which passed this second time round as a freelancer the business has generated over M This debut, feature length book Thinking Like a MOBI õ lays out the key mindset fixes which made this possible Who s it for This book exists to help freelancers earn this month than they did last month, by leveraging big business thinking and creating a state of constant evolutionary improvement My intention is to describe my experiences and provide inspiration and practical advice for putting them to work in your business These experiences have led to an enormous amount of financial freedom and professional predictability for mesomething I could only dream about before What s insidepages of honest, actionable advice to help you build something incredible from your tiny freelance business Make freelancing stable Beat treading water cycles Repel bad apple clients Multiply online exposure Build income predictability Have dream clients find you Leverage recurring revenue Work less while earning Let s do thisThe purpose of this book is not to show you how to build an agency, nor is it to improve the actual service you re providing I m making the assumption this is already the best it can be This book is here to help give a fresh perspective in a space dominated by mediocrity Your time is now As a one person business, it s easy to think that you re somehow exempt from that word business I m here to tell you this is what keeps most freelancers thinking like, well, freelancers Screw that This book serves to lay out everything I wish I d have known first time around It s been exhausting, a blast, and I can t wait to show you what I came up with.


10 thoughts on “Stop Thinking Like a Freelancer: The Evolution of a $1M Web Designer

  1. Angela Randall Angela Randall says:

    Really solid advice for freelancers who want to step up.


  2. Curtismchale Curtismchale says:

    This was a quick read and had lots of useful tips One of my favourite sections was the 10 failures listed at the end of the book If you can simply avoid most of those your business is going to be much better off than it would have been PWorth a read by any freelancers, you ll certainly pick up some tips.


  3. Cara Cara says:

    Quick read, lots of good tips I d heard most of this before, but it was a useful refresher This dude could sure use a good editor, but overall, it was worth a read.Highlights We certainly didn t apply for this Chief Octopus role When it gets in the way of focusing on what really matters, it becomes a real threat to the business.Readat location 414 1 What is your destination What is your vision, how might your life might be different and what will this take in terms of a specific tim Quick read, lots of good tips I d heard most of this before, but it was a useful refresher This dude could sure use a good editor, but overall, it was worth a read.Highlights We certainly didn t apply for this Chief Octopus role When it gets in the way of focusing on what really matters, it becomes a real threat to the business.Readat location 414 1 What is your destination What is your vision, how might your life might be different and what will this take in terms of a specific time, or money Example If I have 8,000 a month in revenues I ll be able to live well, lease a great car and not be so reliant on working so hard, giving metime with the family 2 What are your specific objectives to get there What needs to change from your current benchmarks to make that happen Example I need to double my income here are my chosen objectives Objective 1 Increase traffic by 30% Objective 2 Increase average project fee by 30% 3 Which areas could you be a specialist in If you have areas you re currently serving which can be grouped, add them here Or if there is an area you re particularly comfortable in you can include that too Don t be afraid to takethan one at this stage Example I can specialize in on web design for the music industry 4 What is the worldview of that prospect Combine answers from questions like the ones below, to draw out a picture of the worldview of this prospect What do they think they need What else are they trying What is their general perception of businesses like yours Example Bands and musicians think they need a site which offers an extension to their current social media presence They have a need to be taken seriously, so an official web presence is required They are having limited success building out their own WordPress sites or by using platforms like Squarespace They perceive web designers to either provide generic designs or be overly expensive vs DIY options 5 Why are you different Taking a lead from your answers in number 4, how can you reverse some of these worldview aspects and position yourself as different to the 99% Example I know how to ensure maximum engagement with websites this results in a site that ssticky and has a potential to delivermusic ticket sales to the band or artist My pricing supports both new and established artists and given my experience being involved in the industry I am clear on the goals of artists, to generateexposure and be noticed by labels and fans 6 What are you committing to Put simply, what are you putting into this Are you going to invest in your Me Project If so, what is the maximum you can commit to per week and when will that be Even if its an hour a week, make it really specific Example I m going to do 3hours on a Monday morning then 2 hours on Thursday, before opening my work emails I ll be in early on those days and commit 5 hours per week in total 7 How are you going to hold yourself accountable How often will you look back on results and what specifically will you monitor Example Every Sunday, prior to the Monday AM burst of Me Project work I will check on traffic numbers I ll consider 2% orgrowth in traffic per week as a success Then I ll give myself a beer for every project I win over 50% of my benchmark I m looking to hit my destination within 6 months Once you have this brief map of intent created, it s time to move on to the next phase Download full versions of the tools, resources and worksheets which support this book, by heading to freelancelift.com bookReadat location 855 To which I say, so what are you not saying in your copy, that you re saying in person Readat location 1063 1 What do they care about most What are their virtues and values Do they value time, money, happiness, belonging What drives them on a personal level Readat location 1084 2 What positive qualities do they carry Every client should have positive qualities to bring to the table Bad apples will not display these or will only showcase negatives Are they passionate about their craft Driven Motivated to doSuper friendly Well connected Generous Readat location 1089 3 How clear is their vision Will they allow you to flex your expertise and imagination to help them reach their goal, or will they stifle your creativity by having pre conceived ideas Readat location 1094 4 What is their financial outlook If you are going to makemoney every month, you need to work with financially liquid clients This should not be confused with wealth, though Some wealthy clients are a pain and barter over every penny, while others will pour their life into investing at the very limits of their capability for the right project.Readat location 1099 5 In real terms, what do they expect working with you to deliver When scoping out a client and project, you should have clear areas you can make an impact on When you spell out the upside, specifically, and get the client s buy in, it makes justifying a cost almost trivial If you have a clear objective the client believes you can achieve, you have the freedom to build a fee that s weighted against this upside.Readat location 1105 The formula for this statement is fairly basic, and deliberately so as it should be easy to create and adapt over time brandname standfor We help customer by the frame with primary and secondary Readat location 1172 Put into words how you improve the lives of your clients Try to do it without mentioning your primary or secondary service Example I provide the confidence that comes from income stability and business predictability.Readat location 1219 I work best with insert dream client characteristics , if you re looking for quick results for the lowest cost, or for someone to simply take your instructions I don t think we ll be a good fit for each other If you know what the early warning signs are for good and bad clients, you can repel potentially bad clients by convincing them that they need not apply You don t need to put it in negative terms, either This technique works for simply extending any touchpoints on your site or onboarding process so that you allow prospective clients to self select which bucket they fall into.Readat location 1287 If you do have the opportunity to scope out the project before drafting your the proposal, try to get as much detail as you can about the upside your client expects from this new project Some great questions to ask are What is your average customer worth Will this logo website application ebook content make it easier for you to get clients Will this save you time How much What does success look like to you What is holding you back from hitting your current targets Readat location 1402 They need to know you understand their problem, pacing is a storytelling technique where you put in the work to describe their problem so clearly and vividly that they can almost imagine themselves pacing up and down, in their own mind trying to solve it Understand what it is they really desire from investing in this project, and leave no doubt in your pitch or proposal that your solution will solve this problem easily, efficiently and conclusively.Readat location 1432 When drafting a value based pitch or proposal, you only need to do three things Build value Justify the investment upside Ask for the sale Adapt to your own needs, but here is an example structure to follow Readat location 1440 By not managing expectations, you re leaving the door open for bad apples Here are the questions that will likely come up during the early stages of a relationship If you can pre package answers to these questions, you ll mold a client to the way you want to do business, not the way they want to Who is working on my project and who do I contact day to day Can I give you my suggestions up front If so, how How often will I hear from you How will you update me on progress What is the best method of communication Readat location 1520 You need to figure out what prospects are looking for when they absorb information about the projects you ve completed before Pretty pictures help but what really sets you apart is a short, punchy case study covering how your work made a difference, set against the backdrop of the prospective client s worldview and their core values as highlighted when we mapped out the dream client.Readat location 1586 It s up to you alone to paint a picture of your dream client With this information you can engineer a perception of value and a core reason for being which will attract their attention and repel bad apples Framing this value in website messaging and backing it up with good discovery, effective communication and an excellent proposal will allow you to bill two or three timesthan you do currently and keep over delivery to a minimum.Readat location 1622 Top bracket freelancers like Paul take the exact opposite stance and see this as a strategic challenge an objective they must achieve to extend their reach and increase the size of their online footprint They strive to be visible in the areas their dream clients are too loyal to move away from.Readat location 1771 To overcome the I don t care reflex you should tie your experiences to the struggle your dream clients or indeed peers are experiencing and a good story is useful for that purpose, building attention with empathy What s your struggle How did you overcome them Why do you do this What are you most proud of Readat location 1841 You ll getout of your social media presence by looking to itobjectively, as a Networking tool Promotion tool Audience nurturing tool Customer service toolReadat location 1927 Personally, I have the Buffer App on my iPhone, which allows me to pull in RSS feeds from the channels I pay attention to Readat location 1954 Then keep in mind the three C s when it comes to social, if your presence ticks all these boxes you have a recipe for a valuable, interesting set of profiles Creator Curator Chatterbox Successful social media accounts have a healthy mix of these three areas.Readat location 1971 3 Teach, but build intrigue and demand By developing content that gives tip of the iceberg messaging and addresses a pain or a problem your prospect is facing you ll create a sense of curiosity that pushes a dream client closer to your buy zone Without resorting to deception, try to leave some ideas open or push users in the direction of other content, to engineer a hunger for understanding .Readat location 2010 Sites like Quora and Medium offer a great way to broadcast your message further than your current online circle allows Utilizing both, you can have a blog set up in 10 minutes, which you can then re post your own blog content to.Readat location 2142 A rye smile broke across my faceReadat location 2159 We ve already outlined who our dream client is, so you should look to profile who these are and what their characteristics are Don t be afraid to look for the level below the top if necessary I recommend building clear criteria for your stepping stone client Take this as an example Client must have credibility in their area of expertise The brand must be recognizable and established The brand must be connected and relevant to my vision Creating a specific list of stepping stone clients is rather simple you should have a go right now Once you have established who your ideal client is, you can begin to draw a personal path to the top of the pyramid.Readat location 2227 Subject An idea feedback for prospect name your skill enhancement improvement Dissected There is no mention of an offer here you re providing ideas or feedback for enhancement first This starts the dialogue in a collaborative tone The subject is the most important element here, but within the body content you should address A particular pain point this prospect might have Tip A globally true pain or fear is being overtaken by competitors That this is in no way a pitch, only a contribution from a follower with ideas That a reply is optional, you d be just pleased they consumed it This is known as an easy out Arguing against the primary purpose of your contact is a surefire way to ensure you do get a response.Readat location 2260 The second potential benefit of being an active contributor to discussions is the visibility and authority you might generate with parties who may eventually be your clients Blogs and online brands with a good amount of comments average 10 30 per post are perfect, as these will have an active, engaged audience Too many and you ll be lost in the mire, too few and you ll find it to be a bit of a ghost town Readat location 2323 Here is my take on approaching influencers Build a target list of around 20 influencers whose message, outlook and audience match your own You must be confident they and their audience would get value from your content and have something you d like their opinion on Have an engagement map to ensure you re visible on their radar Two blog comments Follow on Twitter Two tweets Two shares of their posts on social Personally email to make areal connection with a purpose This purpose could simply be a second look at one of your own content pieces it could be to introduce yourself and ask for an interview which you can house on your own site but the idea is to send that email with a distinct goal in mind in order that you can be sure of a response.Readat location 2335 You have a great opportunity to establish expertise and an authority level in your space by utilizing QA platforms In the online space you have a few options Quora Clarity Reddit Stackoverflow Tech programming The idea here is to be visible as an authority in your area and surprisingly few freelancers follow this technique through There are lots of questions your ideal client persona will be posing, as will your peers.Readat location 2349 Download full versions of the tools, resources and worksheets which support this book, by heading to freelancelift.com bookReadat location 2415 I just wanted to let you know that while the scope of the project didn t actually include over delivered item I would like to do it for you, in the spirit of partnership at no additional cost Readat location 2595 Getting on the path to creating a product I created a platform specifically for freelancers looking to build products Handiwork so it would be impossible for me to lay out everything in this book or it would be twice the length but here are the 10 main questions you need to ask if you re considering building out a product What s the big idea Who specifically will buy it What problem does it solve Where do they hang out online How will you pull these to your offer What is their tipping point Readat location 2923 Your ideal customer right now is at point A This is their status quo, with a regular, specific pain Point B is their enlightenment, the point at which the problem is solved and they are happy Very few of your customers will be at point A when you re selling them your solution The Internet has brought an army of doers We all naturally take to Google each time we need a problem solved So at what point along their information gathering journey will they get stuck What is the most common sticking topic They have restrictions that will prevent them getting past a point of self treatment , if you can swoop in at that tipping point and show them the path to their enlightenment you will garner instant authority, credibility and be in the driving seat to make the sale.Readat location 2924 Why should they trust you How will you frame your offering What is the resulting USP How will you turn this into revenue Readat location 2949 if nobody values itthan the money in their pocket there is almost always a problem with clarity of message You can only have a simple, clear proposition if first you know specifically who will buy the product and what they really care about.Readat location 2967 Would you like to winlogo design gigs You need to knowabout this style of design and I can show you how VS Would you like to knowabout Illustrator My product is The second version will inspire the ignore reflex and a reaction of No leave me alone Once you re clear on this and you build a clear message that frames these surface problems as symptoms of an underlying problem you ll have a much better proposition, which you can take to market.Readat location 2981 So add an option for ongoing support to your next proposal, make sure you frame it as a no brainer option, being sure to speak to the worldview of the client and filling in the gaps in their knowledge If they are generally not tech savvy talk to them about keeping a CMS updated or by preventing malicious attacks If they are new to your area, talk in and around training or help by email If they are time poor frame it as a service to help them do the things they can t, like reminding when its time to do certain activities.Readat location 3028 An extension to this is to offer a retained option to your service That is to say, a regular, agreed piece of the work or time allocation at a reduced rate based on a longer term commitment So if you re a writer, this could be a monthly blog post to extend out your services, if you re a web designer this could be bi weekly split testing to boost conversions, as a marketer this could be weekly analytics review.Readat location 3073 a free blog setup option For no additional cost, he ll handle the domain configuration, setup WordPress with a theme that looks good for the client s market, migrate in the content he has created, install relevant plugins and ensure everything works well, at no extra cost He can afford to do this and not be bankrupt as he makes a clear stipulation, they have to use his recommended hosting supplier The setup takes around 30 minutes but his client sees this as superb value, then with a platform like WPEngine or Bluehost Tom s choice but not mine, as the commission on Bluehost is slightly less than WPEngine he can earn 175 200 in commission for the new customer For this value add aspect of his service, he s earning 350 400 per hour Readat location 3097 Sales Marketing Attraction Conversion Customer Retention Product Management Reporting Market Research Operations Infrastructure Finance Human Resources IT Systems Customer Service Administration Production Fulfillment Service Development Service Delivery Service ImprovementReadat location 3374 the UIHD technique, it s a simple way to ensureefficient communication with clients as well as afluid workflow with outsourced support.Readat location 3516 never explained


  4. Schalk Schalk says:

    This was an good read Liam did a really good job and provides a lot of great information for freelancers looking to evolve their freelance business There is some repetition here and there, especially if you have taken the Udemy course or are a member of Freelancelift but, there is enough unique content in the book to justify a purchase and read.


  5. Povilas Korop Povilas Korop says:

    Amazing book for changing the mindset of selling time for money, to actually makingmoney, while scaling your services, delegating tasks, coming up with processes and systems Recommend to anyone who calls himself a freelancer Don t.


  6. Miguel Ángel Alonso Pulido Miguel Ángel Alonso Pulido says:

    Un libro gu a muy interesante para todo trabajador aut nomo que desee llevar su negocio al siguiente nivel No ofrece consejos garantizados ni nada que uno realmente no sepa, pero lo formula de una manera diferente al menos para m y es bastante directo Recomendable si quieres que te den un punto de vista distinto sobre el tema.


  7. Guy Clapperton Guy Clapperton says:

    I m usually pretty cynical about self published books although I m not above a bit of self publishing myself but this one is excellent I took away some excellent tips on building my freelance business even after 26 years of doing it reasonably successfully I would recommend this to anyone who understands they still have a lot to learn regardless of how experienced they may be.


  8. Maciej Bak Maciej Bak says:

    Very good book


  9. Demi Utley Demi Utley says:

    Lots of solid advice that you can actually implement Deducting a star because of the insane amount of typos like one every couple pages.


  10. Mike Ncube Mike Ncube says:

    Some great ideas for anyone thinking of making the transition from freelancer to small business owner


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10 thoughts on “Stop Thinking Like a Freelancer: The Evolution of a $1M Web Designer

  1. Angela Randall Angela Randall says:

    Really solid advice for freelancers who want to step up.

  2. Curtismchale Curtismchale says:

    This was a quick read and had lots of useful tips One of my favourite sections was the 10 failures listed at the end of the book If you can simply avoid most of those your business is going to be much better off than it would have been PWorth a read by any freelancers, you ll certainly pick up some tips.

  3. Cara Cara says:

    Quick read, lots of good tips I d heard most of this before, but it was a useful refresher This dude could sure use a good editor, but overall, it was worth a read.Highlights We certainly didn t apply for this Chief Octopus role When it gets in the way of focusing on what really matters, it becomes a real threat to the business.Readat location 414 1 What is your destination What is your vision, how might your life might be different and what will this take in terms of a specific tim Quick read, lots of good tips I d heard most of this before, but it was a useful refresher This dude could sure use a good editor, but overall, it was worth a read.Highlights We certainly didn t apply for this Chief Octopus role When it gets in the way of focusing on what really matters, it becomes a real threat to the business.Readat location 414 1 What is your destination What is your vision, how might your life might be different and what will this take in terms of a specific time, or money Example If I have 8,000 a month in revenues I ll be able to live well, lease a great car and not be so reliant on working so hard, giving metime with the family 2 What are your specific objectives to get there What needs to change from your current benchmarks to make that happen Example I need to double my income here are my chosen objectives Objective 1 Increase traffic by 30% Objective 2 Increase average project fee by 30% 3 Which areas could you be a specialist in If you have areas you re currently serving which can be grouped, add them here Or if there is an area you re particularly comfortable in you can include that too Don t be afraid to takethan one at this stage Example I can specialize in on web design for the music industry 4 What is the worldview of that prospect Combine answers from questions like the ones below, to draw out a picture of the worldview of this prospect What do they think they need What else are they trying What is their general perception of businesses like yours Example Bands and musicians think they need a site which offers an extension to their current social media presence They have a need to be taken seriously, so an official web presence is required They are having limited success building out their own WordPress sites or by using platforms like Squarespace They perceive web designers to either provide generic designs or be overly expensive vs DIY options 5 Why are you different Taking a lead from your answers in number 4, how can you reverse some of these worldview aspects and position yourself as different to the 99% Example I know how to ensure maximum engagement with websites this results in a site that ssticky and has a potential to delivermusic ticket sales to the band or artist My pricing supports both new and established artists and given my experience being involved in the industry I am clear on the goals of artists, to generateexposure and be noticed by labels and fans 6 What are you committing to Put simply, what are you putting into this Are you going to invest in your Me Project If so, what is the maximum you can commit to per week and when will that be Even if its an hour a week, make it really specific Example I m going to do 3hours on a Monday morning then 2 hours on Thursday, before opening my work emails I ll be in early on those days and commit 5 hours per week in total 7 How are you going to hold yourself accountable How often will you look back on results and what specifically will you monitor Example Every Sunday, prior to the Monday AM burst of Me Project work I will check on traffic numbers I ll consider 2% orgrowth in traffic per week as a success Then I ll give myself a beer for every project I win over 50% of my benchmark I m looking to hit my destination within 6 months Once you have this brief map of intent created, it s time to move on to the next phase Download full versions of the tools, resources and worksheets which support this book, by heading to freelancelift.com bookReadat location 855 To which I say, so what are you not saying in your copy, that you re saying in person Readat location 1063 1 What do they care about most What are their virtues and values Do they value time, money, happiness, belonging What drives them on a personal level Readat location 1084 2 What positive qualities do they carry Every client should have positive qualities to bring to the table Bad apples will not display these or will only showcase negatives Are they passionate about their craft Driven Motivated to doSuper friendly Well connected Generous Readat location 1089 3 How clear is their vision Will they allow you to flex your expertise and imagination to help them reach their goal, or will they stifle your creativity by having pre conceived ideas Readat location 1094 4 What is their financial outlook If you are going to makemoney every month, you need to work with financially liquid clients This should not be confused with wealth, though Some wealthy clients are a pain and barter over every penny, while others will pour their life into investing at the very limits of their capability for the right project.Readat location 1099 5 In real terms, what do they expect working with you to deliver When scoping out a client and project, you should have clear areas you can make an impact on When you spell out the upside, specifically, and get the client s buy in, it makes justifying a cost almost trivial If you have a clear objective the client believes you can achieve, you have the freedom to build a fee that s weighted against this upside.Readat location 1105 The formula for this statement is fairly basic, and deliberately so as it should be easy to create and adapt over time brandname standfor We help customer by the frame with primary and secondary Readat location 1172 Put into words how you improve the lives of your clients Try to do it without mentioning your primary or secondary service Example I provide the confidence that comes from income stability and business predictability.Readat location 1219 I work best with insert dream client characteristics , if you re looking for quick results for the lowest cost, or for someone to simply take your instructions I don t think we ll be a good fit for each other If you know what the early warning signs are for good and bad clients, you can repel potentially bad clients by convincing them that they need not apply You don t need to put it in negative terms, either This technique works for simply extending any touchpoints on your site or onboarding process so that you allow prospective clients to self select which bucket they fall into.Readat location 1287 If you do have the opportunity to scope out the project before drafting your the proposal, try to get as much detail as you can about the upside your client expects from this new project Some great questions to ask are What is your average customer worth Will this logo website application ebook content make it easier for you to get clients Will this save you time How much What does success look like to you What is holding you back from hitting your current targets Readat location 1402 They need to know you understand their problem, pacing is a storytelling technique where you put in the work to describe their problem so clearly and vividly that they can almost imagine themselves pacing up and down, in their own mind trying to solve it Understand what it is they really desire from investing in this project, and leave no doubt in your pitch or proposal that your solution will solve this problem easily, efficiently and conclusively.Readat location 1432 When drafting a value based pitch or proposal, you only need to do three things Build value Justify the investment upside Ask for the sale Adapt to your own needs, but here is an example structure to follow Readat location 1440 By not managing expectations, you re leaving the door open for bad apples Here are the questions that will likely come up during the early stages of a relationship If you can pre package answers to these questions, you ll mold a client to the way you want to do business, not the way they want to Who is working on my project and who do I contact day to day Can I give you my suggestions up front If so, how How often will I hear from you How will you update me on progress What is the best method of communication Readat location 1520 You need to figure out what prospects are looking for when they absorb information about the projects you ve completed before Pretty pictures help but what really sets you apart is a short, punchy case study covering how your work made a difference, set against the backdrop of the prospective client s worldview and their core values as highlighted when we mapped out the dream client.Readat location 1586 It s up to you alone to paint a picture of your dream client With this information you can engineer a perception of value and a core reason for being which will attract their attention and repel bad apples Framing this value in website messaging and backing it up with good discovery, effective communication and an excellent proposal will allow you to bill two or three timesthan you do currently and keep over delivery to a minimum.Readat location 1622 Top bracket freelancers like Paul take the exact opposite stance and see this as a strategic challenge an objective they must achieve to extend their reach and increase the size of their online footprint They strive to be visible in the areas their dream clients are too loyal to move away from.Readat location 1771 To overcome the I don t care reflex you should tie your experiences to the struggle your dream clients or indeed peers are experiencing and a good story is useful for that purpose, building attention with empathy What s your struggle How did you overcome them Why do you do this What are you most proud of Readat location 1841 You ll getout of your social media presence by looking to itobjectively, as a Networking tool Promotion tool Audience nurturing tool Customer service toolReadat location 1927 Personally, I have the Buffer App on my iPhone, which allows me to pull in RSS feeds from the channels I pay attention to Readat location 1954 Then keep in mind the three C s when it comes to social, if your presence ticks all these boxes you have a recipe for a valuable, interesting set of profiles Creator Curator Chatterbox Successful social media accounts have a healthy mix of these three areas.Readat location 1971 3 Teach, but build intrigue and demand By developing content that gives tip of the iceberg messaging and addresses a pain or a problem your prospect is facing you ll create a sense of curiosity that pushes a dream client closer to your buy zone Without resorting to deception, try to leave some ideas open or push users in the direction of other content, to engineer a hunger for understanding .Readat location 2010 Sites like Quora and Medium offer a great way to broadcast your message further than your current online circle allows Utilizing both, you can have a blog set up in 10 minutes, which you can then re post your own blog content to.Readat location 2142 A rye smile broke across my faceReadat location 2159 We ve already outlined who our dream client is, so you should look to profile who these are and what their characteristics are Don t be afraid to look for the level below the top if necessary I recommend building clear criteria for your stepping stone client Take this as an example Client must have credibility in their area of expertise The brand must be recognizable and established The brand must be connected and relevant to my vision Creating a specific list of stepping stone clients is rather simple you should have a go right now Once you have established who your ideal client is, you can begin to draw a personal path to the top of the pyramid.Readat location 2227 Subject An idea feedback for prospect name your skill enhancement improvement Dissected There is no mention of an offer here you re providing ideas or feedback for enhancement first This starts the dialogue in a collaborative tone The subject is the most important element here, but within the body content you should address A particular pain point this prospect might have Tip A globally true pain or fear is being overtaken by competitors That this is in no way a pitch, only a contribution from a follower with ideas That a reply is optional, you d be just pleased they consumed it This is known as an easy out Arguing against the primary purpose of your contact is a surefire way to ensure you do get a response.Readat location 2260 The second potential benefit of being an active contributor to discussions is the visibility and authority you might generate with parties who may eventually be your clients Blogs and online brands with a good amount of comments average 10 30 per post are perfect, as these will have an active, engaged audience Too many and you ll be lost in the mire, too few and you ll find it to be a bit of a ghost town Readat location 2323 Here is my take on approaching influencers Build a target list of around 20 influencers whose message, outlook and audience match your own You must be confident they and their audience would get value from your content and have something you d like their opinion on Have an engagement map to ensure you re visible on their radar Two blog comments Follow on Twitter Two tweets Two shares of their posts on social Personally email to make areal connection with a purpose This purpose could simply be a second look at one of your own content pieces it could be to introduce yourself and ask for an interview which you can house on your own site but the idea is to send that email with a distinct goal in mind in order that you can be sure of a response.Readat location 2335 You have a great opportunity to establish expertise and an authority level in your space by utilizing QA platforms In the online space you have a few options Quora Clarity Reddit Stackoverflow Tech programming The idea here is to be visible as an authority in your area and surprisingly few freelancers follow this technique through There are lots of questions your ideal client persona will be posing, as will your peers.Readat location 2349 Download full versions of the tools, resources and worksheets which support this book, by heading to freelancelift.com bookReadat location 2415 I just wanted to let you know that while the scope of the project didn t actually include over delivered item I would like to do it for you, in the spirit of partnership at no additional cost Readat location 2595 Getting on the path to creating a product I created a platform specifically for freelancers looking to build products Handiwork so it would be impossible for me to lay out everything in this book or it would be twice the length but here are the 10 main questions you need to ask if you re considering building out a product What s the big idea Who specifically will buy it What problem does it solve Where do they hang out online How will you pull these to your offer What is their tipping point Readat location 2923 Your ideal customer right now is at point A This is their status quo, with a regular, specific pain Point B is their enlightenment, the point at which the problem is solved and they are happy Very few of your customers will be at point A when you re selling them your solution The Internet has brought an army of doers We all naturally take to Google each time we need a problem solved So at what point along their information gathering journey will they get stuck What is the most common sticking topic They have restrictions that will prevent them getting past a point of self treatment , if you can swoop in at that tipping point and show them the path to their enlightenment you will garner instant authority, credibility and be in the driving seat to make the sale.Readat location 2924 Why should they trust you How will you frame your offering What is the resulting USP How will you turn this into revenue Readat location 2949 if nobody values itthan the money in their pocket there is almost always a problem with clarity of message You can only have a simple, clear proposition if first you know specifically who will buy the product and what they really care about.Readat location 2967 Would you like to winlogo design gigs You need to knowabout this style of design and I can show you how VS Would you like to knowabout Illustrator My product is The second version will inspire the ignore reflex and a reaction of No leave me alone Once you re clear on this and you build a clear message that frames these surface problems as symptoms of an underlying problem you ll have a much better proposition, which you can take to market.Readat location 2981 So add an option for ongoing support to your next proposal, make sure you frame it as a no brainer option, being sure to speak to the worldview of the client and filling in the gaps in their knowledge If they are generally not tech savvy talk to them about keeping a CMS updated or by preventing malicious attacks If they are new to your area, talk in and around training or help by email If they are time poor frame it as a service to help them do the things they can t, like reminding when its time to do certain activities.Readat location 3028 An extension to this is to offer a retained option to your service That is to say, a regular, agreed piece of the work or time allocation at a reduced rate based on a longer term commitment So if you re a writer, this could be a monthly blog post to extend out your services, if you re a web designer this could be bi weekly split testing to boost conversions, as a marketer this could be weekly analytics review.Readat location 3073 a free blog setup option For no additional cost, he ll handle the domain configuration, setup WordPress with a theme that looks good for the client s market, migrate in the content he has created, install relevant plugins and ensure everything works well, at no extra cost He can afford to do this and not be bankrupt as he makes a clear stipulation, they have to use his recommended hosting supplier The setup takes around 30 minutes but his client sees this as superb value, then with a platform like WPEngine or Bluehost Tom s choice but not mine, as the commission on Bluehost is slightly less than WPEngine he can earn 175 200 in commission for the new customer For this value add aspect of his service, he s earning 350 400 per hour Readat location 3097 Sales Marketing Attraction Conversion Customer Retention Product Management Reporting Market Research Operations Infrastructure Finance Human Resources IT Systems Customer Service Administration Production Fulfillment Service Development Service Delivery Service ImprovementReadat location 3374 the UIHD technique, it s a simple way to ensureefficient communication with clients as well as afluid workflow with outsourced support.Readat location 3516 never explained

  4. Schalk Schalk says:

    This was an good read Liam did a really good job and provides a lot of great information for freelancers looking to evolve their freelance business There is some repetition here and there, especially if you have taken the Udemy course or are a member of Freelancelift but, there is enough unique content in the book to justify a purchase and read.

  5. Povilas Korop Povilas Korop says:

    Amazing book for changing the mindset of selling time for money, to actually makingmoney, while scaling your services, delegating tasks, coming up with processes and systems Recommend to anyone who calls himself a freelancer Don t.

  6. Miguel Ángel Alonso Pulido Miguel Ángel Alonso Pulido says:

    Un libro gu a muy interesante para todo trabajador aut nomo que desee llevar su negocio al siguiente nivel No ofrece consejos garantizados ni nada que uno realmente no sepa, pero lo formula de una manera diferente al menos para m y es bastante directo Recomendable si quieres que te den un punto de vista distinto sobre el tema.

  7. Guy Clapperton Guy Clapperton says:

    I m usually pretty cynical about self published books although I m not above a bit of self publishing myself but this one is excellent I took away some excellent tips on building my freelance business even after 26 years of doing it reasonably successfully I would recommend this to anyone who understands they still have a lot to learn regardless of how experienced they may be.

  8. Maciej Bak Maciej Bak says:

    Very good book

  9. Demi Utley Demi Utley says:

    Lots of solid advice that you can actually implement Deducting a star because of the insane amount of typos like one every couple pages.

  10. Mike Ncube Mike Ncube says:

    Some great ideas for anyone thinking of making the transition from freelancer to small business owner

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