Desegregating the Dollar: African American Consumerism in

Desegregating the Dollar: African American Consumerism in


Desegregating the Dollar: African American Consumerism in the Twentieth Century [EPUB] ✿ Desegregating the Dollar: African American Consumerism in the Twentieth Century ❄ Robert E. Weems Jr. – Capitalsoftworks.co.uk Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States Yet, despite African Americans nearly billion annual spending power, surprisingly little at Capitalism and slavery stand as the two Dollar: African ePUB ☆ economic phenomena that have most clearly defined the United States Yet, despite African Americans nearlybillion Desegregating the PDF \ annual spending power, surprisingly little attention has been devoted to the ways US businesses have courted black dollars in post slavery America Robert the Dollar: African eBook ✓ E Weems, Jr presents the first fully integrated history of black consumerism over the course of the last centuryThe World War I era Great Migration of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consumers A generation later, as black urbanization intensified during World War II and its aftermath, the notion of a distinct, profitable African American consumer market gained greater currency Moreover, black socioeconomic gains resulting from the Civil Rights movement which itself featured such consumer justice protests as the Montgomery Bus Boycott, further enhanced the status and influence of African American shoppersUnwilling to settle for facile answers, Weems explores the role of black entrepreneurs who promoted the importance of the African American consumer market to US corporations Their actions, ironically, set the stage for the ongoing destruction of black owned business While the extent of educational, employment, and residential desegregation remains debatable, African American consumer dollars have, by any standard, been fully incorporated into the US economyDesegregating the Dollar takes us through the blaxploitation film industry, the vast market for black personal care products, and the insidious exploitation of black urban misery by liquor and cigarette advertisers Robert E Weems, Jr has given us the definitive account of the complicated relationship between African Americans, capitalism, and consumerism.


10 thoughts on “Desegregating the Dollar: African American Consumerism in the Twentieth Century

  1. Jen Jen says:

    This book is interesting on many levels, most notably because it makes the claim that the only reason the civil rights movement was successful was because big business realized integration was in its best interest A short and interesting read.


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10 thoughts on “Desegregating the Dollar: African American Consumerism in the Twentieth Century

  1. Jen Jen says:

    This book is interesting on many levels, most notably because it makes the claim that the only reason the civil rights movement was successful was because big business realized integration was in its best interest A short and interesting read.

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Your email address will not be published. Required fields are marked *